Paul Maritz, VMware CEO – General Session Keynote Mentions Service Catalog

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Paul Maritz presented their view of the Front Office of IT, that includes Service Catalog, Self-service, charge back and service profiles. This is all about Offer a Cloud.

In other words, they have adopted newScale’s Front Office vision; which is great.

However, based on the Lifecycle Manager lab that I attended last night, their ‘catalog’ is still very much focused on the back-end mechanics. It’s a good step but has a few years to mature.

So overall, I’m very pleased by this development. It validates what I’ve been writing for a while. IT needs to be able to make offers to manage demand. Cloud is all about standard offerings.

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