Love in the cloud is cheap!

Pretty cool use of the cloud by eHarmony. Your next important someone maybe found through cloud processing. 

Online dating site eHarmony is also making good use of Elastic MapReduce, processing tens of gigabytes of data representing hundreds of millions of users, each with several hundred attributes to be matched. According to an article on SearchCloudComputing.com, they are doing this work for $1,200 per month, a considerable savings from the $5,000 per month that they estimated it would cost them to do it internally.

Amazon Elastic MapReduce now available in Europe | Cloudiquity.

So the cloud makes love cheap? Or love is in the cloud?

I'll stop now.